Social Media

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Why Should Business Owners Care About Social Media?
September 11, 2017
Why Should Business Owners Care About Social Media?

Business owners have long relied on social networking and the power of word-of-mouth advertising to grow their practices. While many entrepreneurs are jumping on board with social media marketing, some still question whether social media will work. That’s easy to…

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Social Media Secrets that Give You a Competitive Edge
December 2, 2016
Social Media Secrets that Give You a Competitive Edge

Social media should be a foundational piece of your online marketing effort. If you want to connect with your target audience, then you need to make sure that your business is present on the platforms where your customers are spending…

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Why Aren’t My Web Visitors Turning into New Business?
November 7, 2015
Why Aren’t My Web Visitors Turning into New Business?

Paul, a small business owner, wants to generate more leads online. So he starts blogging, his page views increase, and quite a few web visitors are even downloading information from his website.  Yet Paul’s phone isn’t ringing off the hook….

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4 Ways That Social Media is Changing Small Businesses
October 31, 2015
4 Ways That Social Media is Changing Small Businesses

When you think about it, running a small business is all about interpersonal interaction with your customers. Your customers chose you because you offer a level of personal service they can’t receive elsewhere, and your growth depends upon their satisfaction…

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Top Five Digital Marketing Trends for Small Business in 2016
October 29, 2015
Top Five Digital Marketing Trends for Small Business in 2016

Many small business owners join a social media site with all the right intentions, but we all have to remember that social media is a growing, rapidly changing cultural phenomena. What worked in 2014 might still be working now, but…

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5 Reasons to Keep Blogging
October 15, 2015
5 Reasons to Keep Blogging

If you’ve been blogging to support your online marketing campaign, you have probably already encountered the biggest challenge in the writing world: Procrastination. There’s just something about blogging, or writing in general, that makes us put it off until later……

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9 Ways Blogging Can Make You Money
August 13, 2015
9 Ways Blogging Can Make You Money

The internet has revolutionized the way we all do business, and you’re probably no stranger to it. But when you think of blogging, you might picture soccer moms in sweatpants, posting pictures of their kids and bragging about accomplishments. Or…

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Creating Brand Awareness and Driving Traffic to Your Website
June 23, 2015
Creating Brand Awareness and Driving Traffic to Your Website

In the first article in this series, we discussed the importance of defining your goals before creating content for your marketing campaign. In this article, we will delve more deeply into two specific goals, and how to generate content that…

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3 “Musts” of Every Online Marketing Plan
June 12, 2015
3 “Musts” of Every Online Marketing Plan

Don’t shoot arrows in the dark! Start your online marketing efforts by considering these three “musts” of digital (online) marketing.

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Nurturing Leads with Online Marketing
June 6, 2015
Nurturing Leads with Online Marketing

As a small business owner, you have a picture of your ideal client. This person needs your products or services, appreciates the aspects of your business that set you apart from the competition, and is a regular repeat customer.  You’re…

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