Internet Marketing Tips

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3 “Musts” of Every Online Marketing Plan
June 12, 2015
3 “Musts” of Every Online Marketing Plan

Don’t shoot arrows in the dark! Start your online marketing efforts by considering these three “musts” of digital (online) marketing.

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Nurturing Leads with Online Marketing
June 6, 2015
Nurturing Leads with Online Marketing

As a small business owner, you have a picture of your ideal client. This person needs your products or services, appreciates the aspects of your business that set you apart from the competition, and is a regular repeat customer.  You’re…

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Reducing Your Online Liability
May 28, 2015
Reducing Your Online Liability

If you conduct any business electronically, from accepting debit cards as payment to storing customer data in your computer network, you are at risk of a security breach. Hackers are increasingly targeting small to medium sized businesses, because they often…

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How to Keep Hackers from Invading Your Website
May 14, 2015
How to Keep Hackers from Invading Your Website

It is becoming more and more common to see websites get hacked – for all sorts of reasons. No website is immune so be sure to protect yours! Here’s how…

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Google’s New Mobile Algorithm Update
April 22, 2015
Google’s New Mobile Algorithm Update

On April 21, Google rolled out their “Mobile-Friendly Update” and any time there is an update from Google there is a fair amount of confusion (and even panic) in the marketplace.  So let’s take a closer look at the official…

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What are Meta Tags and Why are They Important?
July 13, 2014
What are Meta Tags and Why are They Important?

A business owner that builds a website has taken strides toward pulling ahead of the competition, but still has a long race ahead. However, a business owner who knows how to optimize a website for higher traffic and more referrals…

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6 Essential Steps to Search Engine Optimization
June 30, 2014
6 Essential Steps to Search Engine Optimization

You already know that establishing a website is the online equivalent of hanging your business sign. Yet, just as you wouldn’t place your sign in the middle of the desert where it would never be seen, you shouldn’t build a…

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Content Marketing for Small Businesses
April 28, 2014
Content Marketing for Small Businesses

Small business owners face a unique challenge when it comes to marketing their services. As you have probably noticed, people these days tend to be a bit defensive toward advertising in general. And when it comes to trusting the advertising…

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Visibility… Credibility… Profitability…
July 9, 2013
Visibility… Credibility… Profitability…

Visibility, Credibility, Profitability.  (VCP)  Many of us are familiar with this concept as it relates to business networking.  Making yourself visible by showing up at networking events and functions is often where it starts.  But before we can graduate into…

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3 Reasons Why Email is Better Than Social Media
May 28, 2013
3 Reasons Why Email is Better Than Social Media

If you are neglecting your email marketing or have put it on autopilot with an eNewsletter, you are likely costing yourself business.

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