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Retaining and Attracting Clients and Referrals
September 25, 2015
Retaining and Attracting Clients and Referrals

Most small business owners spend a lot of time on marketing. After all, what is your business without customers? But sometimes we find that business owners are working three times as hard as they really need to, because they’re focusing…

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How Do Blog Readers Become Customers?  Part III
September 12, 2015
How Do Blog Readers Become Customers? Part III

You want to harness the power of blogging to attract attention and promote your brand. But as a business owner, your main objective is turning online readers into regular customers. In our first two articles in this series, we discussed…

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How Do Blog Readers Become Customers? – Part II
September 4, 2015
How Do Blog Readers Become Customers? – Part II

Business owners often want to harness the power of blogging to attract attention and promote their brand. But of course, your main concern is how blogging can turn online readers into regular customers. In our first article in this series,…

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The Secret that Turns Blog Visitors into Customers
August 22, 2015
The Secret that Turns Blog Visitors into Customers

Part One of a Three-Part Series on “Blogging for Dollars” We talk quite a lot about blogging, and how publishing blogs can help you connect with your audience, build an online reputation, earn respect from your peers, and drive traffic…

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9 Ways Blogging Can Make You Money
August 13, 2015
9 Ways Blogging Can Make You Money

The internet has revolutionized the way we all do business, and you’re probably no stranger to it. But when you think of blogging, you might picture soccer moms in sweatpants, posting pictures of their kids and bragging about accomplishments. Or…

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4 Ways to Reinvigorate Your Content Marketing
August 8, 2015
4 Ways to Reinvigorate Your Content Marketing

One of the most common questions about content marketing is, “How long will it take to see results?” You embarked on this journey with the expectation of increasing your customer base, and therefore your profits. It’s no wonder you might…

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How to Use Blogging to Connect With Your Peers
July 23, 2015
How to Use Blogging to Connect With Your Peers

As a business owner, your clients come from a variety of sources.  You might meet some through your networking efforts, some might find your website, and others could be referred to you by past clients. But you may be leaving…

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Nurturing Leads and Retaining Customers
July 17, 2015
Nurturing Leads and Retaining Customers

If you’ve been following this series of articles, you’re familiar with our fictional business owner, Amy. Amy launched a digital marketing campaign without clearly defining her goals, and she measured her success using the wrong key performance indicators (KPIs). Confused…

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Using Great Content to Generate Online Leads
July 10, 2015
Using Great Content to Generate Online Leads

In our first article in this series we introduced you to Amy, a fictional business owner who became quickly discouraged with her online marketing strategy. Amy didn’t take the time to establish clear marketing goals, develop content aimed at meeting…

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Creating Brand Awareness and Driving Traffic to Your Website
June 23, 2015
Creating Brand Awareness and Driving Traffic to Your Website

In the first article in this series, we discussed the importance of defining your goals before creating content for your marketing campaign. In this article, we will delve more deeply into two specific goals, and how to generate content that…

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