Social Media Management
Creating your Social Media campaign with purpose and direction
In today’s online world, few words attract more attention and conversation than “Social Media”. The problem is that most business owners are not sure about how to properly start, manage, and maintain a Social Media campaign. For many, it is confusing and stressful.
Typically, a company will build a Facebook page for their business, register for a Twitter account, and perhaps even venture into LinkedIn and Google+ without really knowing which platforms are best for their business model. Then, after spending days, weeks, or even months posting content, they are unable to determine if the results are worth the effort. In fact, they probably don’t have a mechanism in place to measure any results they may be getting.
In the end, this will often lead to abandonment of the campaign and a feeling of “We tried Social Media but it didn’t work for us.”
At Online Profit Strategy, we implement a five-step Social Media approach:
- Assess your business model
- Discover your goals
- Define your target audience
- Determine the best Social Media platforms for you
- Strategically plan out your content
Social Media is not a one-size-fits-all process and many business models are better served by using other means of promotion and online marketing. In other words, just because everyone else has a Facebook page doesn’t mean it is the correct thing for your business.
Once steps one through five above are completed, we set sail on a course that is designed to:
- Build your online presence
- Increase credibility within your industry
- Develop loyal followers
- Drive traffic back to your website