The San Diego Content Marketing Experts
What, How, Where, and How Often You Write Makes All the Difference
From the perspective of your target audience, this means figuring out what they want to know and providing it on a regular basis. See our blog post “What Keeps You Awake at Night?” for a full explanation.
Too often, when people hear the words “Social Media”, they immediately think “Facebook”. In contrast, the savvy online marketer thinks “Blog”! Your blog should be the cornerstone of any Social Media campaign and, when used properly, it will help bring visitors to your website.
Driving Traffic Back to Your Website
The biggest goal with Social Media should be to drive people back to your site. But, most business owners go about this in the wrong way. Most will promote their products and offer discounts or promotions on their Facebook page in attempt to get people to go to their online store. The problem is when you do this, you actually can end up chasing people away. There is a saying “Everyone loves to buy, but no one wants to be sold.”
The key is getting people to go to your site for a reason that actually benefits them, rather than trying to push them into buying. This is where targeted blogging and article writing becomes critical to your online success. By integrating a blog into your site and then writing targeted articles that your audience would want to read, you can drive traffic to your website.
These web visitors are actually more valuable to you because they go to your site, get valuable/interesting/informative/entertaining content, and then (over time or immediately) decide to become customers. They are making the conscious decision to buy rather than feeling like they were sold. There’s a high psychological component at play here.
Typically, we recommend the use of email to promote the blog posts and drive traffic back to the site but other Social Media platforms such as Facebook, Twitter, and LinkedIn can also be very effective.
Unfortunately, putting pen to paper is a daunting task for most people. If you are busy running your business, finding the time to do this consistently may be impossible. That’s where Online Profit Strategy takes over!
We write and manage blogs for dozens of companies and use this exact strategy. Our services include:
- Weekly Blog Posts (300-400 words per post)
- Promotion via Email or any other Social Media Platform
- Database Setup and Management
- Complete Turn-Key Solution
We handle the heavy lifting so you can focus on your business!
Don’t have a blog or website? No problem. We can build one for you!
Contact us today and we can customize a plan for your business.