Google Freshness Update
We’ve been preaching this for the past year, but the Google Freshness Update and Algorithm has now made it official.
On November 3rd, Google announced that their algorithms would be updated to put a much higher emphasis on recent content. Their goal is to allow users to view a larger number of sites with fresh content, rather than providing search results that may be months or even years old.
Google estimates that the Freshness Update will effect as many as 35% of existing search queries. This is triple of the amount of searches effected by their previous “Panda” update.
Experts in the field suspect that this is going to affect small businesses the most who until now, got by on simply providing good information about their businesses and services without being influenced by frequency. The bottom line for the small business owner will be the need to emphasize:
- More content development
- Content updated more frequently
- Content relevant to the overall topic of the site
The fastest and easiest way to meet these requirements will be with the integration of a blog into your existing site. If you do not yet have a site, you’ll want to make sure that you plan on consistent blogging as part of your online marketing strategy.
Gone are the days where you could build a website and then just forget about it. If you want search engine rankings and significant web traffic, you’ll need to invest some time and energy into developing fresh content regularly.
But maybe now you are thinking, “I’m are so busy with my business, how will I find the time to do this work?”
That’s where our blogging and article writing services come in! We can easily update your blog with new posts and content that will “make Google happy”! We have pricing plans are customized for you as we work out something specifically designed to meet the needs of your business and your budget.
Think of the Google Freshness Update as a positive change. You will actually be rewarded for your work with higher rankings and pass up your competitors who do not make the same effort!
