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Content Marketing

Currently Browsing: Content Marketing
Are You Ignoring Your Existing Clients?
April 30, 2016
Are You Ignoring Your Existing Clients?

Over the past decade, a digital marketing strategy has become a necessity for most business owners. However, many still don’t consider whether the type of digital marketing they pursue is actually geared toward the results that they need. Yes, it’s…

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4 Ways to Reinvigorate Your Content Marketing
August 8, 2015
4 Ways to Reinvigorate Your Content Marketing

One of the most common questions about content marketing is, “How long will it take to see results?” You embarked on this journey with the expectation of increasing your customer base, and therefore your profits. It’s no wonder you might…

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Nurturing Leads and Retaining Customers
July 17, 2015
Nurturing Leads and Retaining Customers

If you’ve been following this series of articles, you’re familiar with our fictional business owner, Amy. Amy launched a digital marketing campaign without clearly defining her goals, and she measured her success using the wrong key performance indicators (KPIs). Confused…

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Creating Brand Awareness and Driving Traffic to Your Website
June 23, 2015
Creating Brand Awareness and Driving Traffic to Your Website

In the first article in this series, we discussed the importance of defining your goals before creating content for your marketing campaign. In this article, we will delve more deeply into two specific goals, and how to generate content that…

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Still Think That Content Isn’t King?  Read This…
May 6, 2015
Still Think That Content Isn’t King? Read This…

If you are still wondering if blogging is “worth it” or if the ROI is good enough to start (or continue) a blog on your website, you may want to consider the stats illustrated in the info graphic below. Here…

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